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The „TRACTION“ was presented at the 1934 Motor Show. At that time, there were three versions: the “7”, the “11” and the “22”. It was André Lefèbvre who took over the construction of the revolutionary car which was the “TRACTION”. The “15 SIX” was a normal “11cv” with an extended bonnet, and it attained timed speeds of up to 130 km/h, with remarkable roadholding, which is why it came to be nicknamed “La Reine de la Route” (Queen of the Road).


Because it's important to us!

At Heller, we are constantly working to produce our products as sustainable as possible. In recent years, we have therefore taken many measures to increase resource efficiency as much as possible.

Recycled plastic

Since 2023, we have been producing all Heller model kits with recycled plastic. This gives existing plastic a new life in a great kit while maintaining the same quality.

No bags and film

Instead of packing our sprues in plastic bags, we use tissue paper to transport all components in a clean, protected and environmentally friendly way. Thanks to our seal closure, we do not need shrink film. This also significantly increases the recyclability of our packaging.

Oldies but Goldies

We are proud of our large archive of injection moulds. That is why we rework, repair and improve existing moulds instead of throwing them away. Great models are preserved and at the same time a lot of energy and material is saved. That's why we proudly display the year of manufacture of our moulds and the year of the last general overhaul clearly on every product box.

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