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The ASMP programme was begun in 1978 with the aim of producing a medium-range air-to-ground missile to be carried by the future Mirage 2000N. In the interim before the new Dassault bomber was brought into service, 18 Mirage IVAs were transformed into the IVP model, a version with equal penetration capacities, capable of carrying the CT52 reconnaissance container with cameras and thermographic infra-red system . The first operational squadron scrambled from Mont-de-Marsan on 1st May 1986 fitted with the new supersonic missile fitted with a nuclear warhead, which could be replaced by a conventional explosive designed for administering an inhibiting shot across the bows.


Because it's important to us!

At Heller, we are constantly working to produce our products as sustainable as possible. In recent years, we have therefore taken many measures to increase resource efficiency as much as possible.

Recycled plastic

Since 2023, we have been producing all Heller model kits with recycled plastic. This gives existing plastic a new life in a great kit while maintaining the same quality.

No bags and film

Instead of packing our sprues in plastic bags, we use tissue paper to transport all components in a clean, protected and environmentally friendly way. Thanks to our seal closure, we do not need shrink film. This also significantly increases the recyclability of our packaging.

Oldies but Goldies

We are proud of our large archive of injection moulds. That is why we rework, repair and improve existing moulds instead of throwing them away. Great models are preserved and at the same time a lot of energy and material is saved. That's why we proudly display the year of manufacture of our moulds and the year of the last general overhaul clearly on every product box.

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